Thursday, December 7, 2017

How Can You Get an Automated CMA for Every Listing Appointment You Go on?

If you have a listing appointment and don’t have time to make a CMA yourself, our automated, 30-page CMA will give you all the information you need about the property.

Did you know that we can give you an automated, 30-page CMA with a cash offer for every listing appointment you go on?

Our automated, 30-page CMA is a benefit that we provide to not only the 150 agents on my team, but also to outside agents. This is because my ultimate goal is to buy, fix, and flip as many properties as I can, and I buy, fix, and flip over 100 properties in Massachusetts each year.

This report allows us to tell you what we can pay before we even go into the property. I have a person in my office whose only job is to create this report for each and every seller appointment we go on, and we go on over 100 appointments each week for properties I may end up buying as an investor.

So, what does this report contain? First, it contains my investor offer.

Second, it contains all of the public record information of the property you’d be able to get on the multiple listing service (or MLS). You’ll get a Google Maps picture and the two most recent comparable homes sales in average condition.

You’ll also get the two most recent comparable sales in what we call “after-repair-value” condition, or what the condition would be after my team fixed and flipped the property. This is actually how we calculate our offer—we have a formula that’s derived from the after-repair value based on the two comparable sales.

You’ll also get a Zillow printout of the value of the property and the street scene. The street scene is a very important component of how we value properties because we look to see what else sold on that property’s particular street.

We know, of course, that a property sold two years ago isn’t comparable to a property that sold today, but we like to look at the street scene because certain streets sell higher than others. You could run a radius of a quarter of a mile, but if your property is on a main road, it will sell for less than a property located on a cul-de-sac.

If one of my agents doesn’t have time to do a CMA, this report gives them the cliffs-notes version of a CMA before they get to the property.
Some people say Zillow is way off, but I would argue that it’s the quickest way to get a ballpark estimate of what a property is worth. We always look at Zillow because we know that every seller will look at Zillow as well. It’s important for us to know the Zillow value in order to make adjustments.

If the property is a rental property, we’ll give you our rental property valuation. This is the number I would pay to hold that property as a rental. My team is allowed to use the higher of the rental property valuation or my investment offer—either I hold it as a rental or I fix and flip it.

If one of my agents is on the fly and doesn’t have time to do a CMA, this report gives them the cliffs-notes version of a CMA before they get to the property. They’ll also know what my cash offer will be.

If you would like to see what one of these CMAs look like, visit, enter your name and email address, and we’ll send you a sample version.

If you have any more questions about our automated CMA, don’t hesitate to reach out to me by phone or email. I’d be happy to help you.