How Do We Generate Buyer Leads?

Wednesday, April 11, 2018

How Do We Generate Buyer Leads?

Today I’m going to give you a crash course on generating buyer leads. Here’s what you should know.

Join Our Team

Today, we’re going to discuss one of my favorite topics: How to generate a massive amount of buyer leads without breaking the bank. Each month, my team generates over 1,000 motivated buyer leads without breaking the bank. Anybody can buy that many leads from Zillow or Trulia, but when we generate them at such a low cost, we get a massive return on investment.

I have a few tips to help you generate these leads in 2018. Here are timestamps of what I discussed so that you can skip around to the most interesting parts for you:

Generating low-cost leads is worth the investment.

1:30- Why Craigslist and Facebook are two of the best sources for buyer leads

2:00- Craiglist-specific tips for generating buyer leads

3:40- Facebook-specific tips for generating buyer leads

5:45- How Google pay-per-click lead generation has changed over the years and why it isn’t as cost-effective as the other methods

7:00- The benefits and disadvantages of buying leads from sources like Zillow, Trulia, and Realtor.com

8:30- The absolute cheapest way to generate buyer leads

9:00 How text riders are helping me capture more first-time buyer leads

If you want more information on how we generate more than 1,000 buyer leads per month at a low cost, head on over to www.workingwithinvestors.com and check out my webinar. You’ll also get access to my private Facebook group, which allows you to ask me any real estate-related question 24/7/365, as well as all of my past videos on building a brokerage. All you have to do is register with your information.

If you have any other questions for me in the meantime, don’t hesitate to reach out. I look forward to hearing from you soon.

What Tom's Team is Saying

"Tom , it has been awesome working with you, learning something new everyday. My life before working with you was boring, frustrating, and trying to get started in a new market is very difficult. Now I have plenty of leads, and I have support to call if I need it!! I was very unsure and very skeptical about working with you, the only thing I new was that you were from Massachusetts and that is where I am from, and I was trying figure out if you were the Real Deal. What helped me decide to join you was checking out your real estate website and calling one of your agents and asking her all about you, and what she thought of your company, and she said you were the Real Deal!!! The benefits of joining you are that I have purpose to get up, get dressed and get moving everyday!! My life and business are better for it, I have been with you just over a month and half, I have 2 listed and 2 under contract :) I have investors wanting to work with me. I would recommend anyone that is willing work and wants to learn more about how you do business, and if anyone is on the fence about joining you, have them call me. I will tell you Tom is the Real Deal, and whatever he says he is going to do, he does it. Man of his word!!!

-- Mary Cain

You know he’s different than most brokers because he’s willing to share his knowledge and he’s not a typical broker in that he doesn’t do deals himself, he’s always looking to help his agents. My experience has been very good, everybody is very helpful, everybody’s out for the best for the company.

-- Bob DeVito

He gives referrals, which is good. Better than most other agencies do. He’s a man of his word, he does what he says he’s going to do and I enjoy working with him. Slowly becoming a team of quality, but I think it hasn’t reached its peak yet. There’s no hidden cost, he does what he says he’s going to do, and he helps you. He’ll give you advice and you can meet with him and he’ll help you.

-- Corey Melkonian

I think he is a very smart business man and offers a lot to his agents. It’s been fabulous, the best move I’ve made. He really looks out for the best interest of his agents and really wants them to succeed. I think it’s a fabulous company and if somebody’s thinking about it hey should join.

-- Barbara King

He’s very knowledgeable, easy going, gets back to you, great all around personality, good guy. Very rewarding, you meet great people, and lots of help when you need it. He takes a personal approach, really cares about you, you feel like you’re important when you’re talking to him, you’re not just a number and he addresses you by your name a lot which a lot of people don’t do. And he gets answers when you need them. Just an all-around great guy. Easy going so he’s easy to work with and very attentive to his agents’ needs.

-- Donna DeRosa

He’s very responsive and always very helpful, always willing to help, always does what he promised to do. My experience is positive. As a business manager, as a real estate office manager he offers much more than other offices offer, in terms of commission and marketing and software.

-- Mila Pavo

So Tom is an excellent investor, he does tons of deals, he doesn’t take any of the leads for himself, provides plenty of leads for his team and is overall a very knowledgeable person in real estate. He’s pretty awesome, I like working with him. On his team, I’ve tripled my business a lot due to just some of the flexibility he’s given me. My commission is higher and he’s actually allowed me to start my own team down in Florida so he’s been absolutely phenomenal. A mentor, a trainer, and a great broker in general. Very good at answering questions. He allows us flexibility, he really wants to see us grow. He gives us leads, no other office is going to give you leads. These are actual appointments that you walk out on and there’s a seller who wants to sell their house. I’ll say that he also likes encouraging entrepreneurs which I think is very important, especially in the economical state of America. So it’s good for him to be supporting everyone like that. Not just Realtors but everyone in the real estate business. I’m very, very happy working for him and I’m very thankful for the opportunity that I have to build my team through him.

-- Gualter Amarelo

What he says, what he promises, he delivers. I think he has a totally unusual and new concept for real estate agents. And I think that at this point where you have a lot going on with technology it’s very difficult, unless you’re in a big team, to do well. The way he has the office designed is he has the resources to help you compete with some of those mega teams. It’s been phenomenal, I’ve done extremely well. I’ve had my license for 30 years so I’ve been with some of the major real estate companies. My last place was Keller Williams. I was there for three years, and although they have really good training and resources they actually don’t help you generate leads. They give you ideas and they have theories. What’s great about being at Cameron Real Estate is, they actually just give you leads. You know they help you with the follow up, they help you be competitive. So it’s been a good experience. A lot of these big major companies, their systems are not keeping up with technology and I think that Tom is very forward thinking. I personally have developed, I work my own niche, and he’s been able to help me with that, to develop that and to generate my own leads. So I’m not just relying on leads from Zillow or Trulia or any of those other major search engines, which can be very expensive.

-- Joan Skomurski

Tom is like easy going and available for, you know, information, questions, and guidance. It’s fabulous, it’s like the best thing that ever happened to my career. And I’m not exaggerating. One thing that’s different is that he, often at other brokerages they say that the owner and/or managing broker isn’t taking listings but really they are, and he is not. He does not work as a sales broker. So there’s never anything that would happen, you know, like the boss gets all the good stuff because he does not do any sales as the listing agent or the buying agent. He never does any of that. So that’s not a conflict. It often happens at other brokerages. The other thing I might say about working with Tom, with the company, but with Tom specifically at the company is that he’s just 100% on top of every newest technology and available service. So agents get service, you can get phone calls. Everyone knows that leads are called and appointments are scheduled but also there are mailers, there’s concierge, there’s a la carte services, there’s staging, photography, phone calling, after sales follow up mailers. You don’t see that with any other companies. It’s all provided opportunity, and I’m not saying it’s free, but even when it’s not free it’s like at cost. He’s not profiting off it. You don’t see that at other companies.

-- Liz Giannasca